by Dina Ross : Surviving the Media Jungle

ISBN : #1852520558 | Date : 1991-02

Description :

PDF-9a710 | With the advent of the single European market and the growth of satellite and cable television, there is a need for businesses to harness pan-European marketing techniques, which include dealing with the European media. This book deals with various forms of press and broadcast media and argues why businesses need to cultivate good relations with them. It also charts the growth and increase in soph… Surviving the Media Jungle

Surviving the Media Jungle by by Dina Ross

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