by Herschell Gordon Lewis : Marketing Mayhem: Why Marketing Isn’t Producing the Way It Used to

ISBN : #0970451539 | Date : 2001-11

Description :

PDF-087b5 | The author analyzes contemporary marketing to find the answers to the key question: What has gone wrong with current marketing? We Have more statistical models, more computer technology, more “killer apps,” and more seminars about CRM and branding and customer retention, and yet response rates have gone through the floor and productivity and profitability have followed. And our customers believe u… Marketing Mayhem: Why Marketing Isn’t Producing the Way It Used to

Marketing Mayhem: Why Marketing Isn’t Producing the Way It Used to by by Herschell Gordon Lewis

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