by Tony Ellson : Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

ISBN : #1403917515 | Date : 2004-03-16

Description :

PDF-110cb | Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to … Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization by by Tony Ellson

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