by Jeanne Liedtka : Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

ISBN : #0231158386 | Date : 2011-06-28

Description :

PDF-6b07c | Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: “design thinking,” or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to… Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) by by Jeanne Liedtka

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